Five Boroughs by NIKE: A Celebration of Basketball Street Culture

Author: Abby Wilcox
Posted on: Thursday August 12, 2010 at 12:00 PM
Filed under: 1love, nike, justin timberlake, justintimberlake.com, sports, basketball, street culture, bbgun, theophilus london, corey gunz, miss banks, nigel sylvester, emilio sparks

New York City is famously hip for many reasons: the nightlife, the cheap (i.e. legendary bagel, pizza and hot dog joints) and not-so-cheap eats, the music, the architecture, the fashion, art + culture. Not to mention the pursuit of the American dream that drives the city's youth, fostering positivity, ambition, creativity and a strong street sense. NIKE has teamed up with director BBGun for a series called "1LOVE" - to unite NYC's five boroughs + celebrate the ever-present basketball street culture. The shorts look at song writer and producer Theophilus London of Brooklyn, Young Money record label signee Corey Gunz from the Bronx, rapper Miss Banks of Harlem, the Format BMX shop led by Nigel Sylvester in Queens, and Staten Island’s Emilio Sparks of WSIA radio. These edgy vid shorts are definitely worth a peek. The first installment? Brooklyn, Harlem + the Bronx...