William Rast Hits the Runway
- Author: JT Editor
- Posted on: Tuesday February 17, 2009 at 3:00 PM
- Filed under: fashion, anna wintour, carine roitfeld, ayala, william rast, jessica biel, paris, nicky hilton, aisha tyler, emile hirsh, alison brie, fashion week, bryant park
With Anna Wintour, Carine Roitfeld, and other fashion elite sitting front row, Justin debuted his William Rast Fall/Winter 2009 collection yesterday at the Tents at Bryant Park. Along with co-founder Trace Ayala and lead designers Johan and Marcella Lindeberg, Justin unveiled his latest denim line centered around a New America theme.
Showing for the first time in the official NY Fashion Week tents was an exciting experience for Justin and Trace who previously held William Rast shows at different venues around NYC and LA. Right before the show Justin said, “We’re excited! This is our first time even being in the tents, much less showing...â€
Hollywood came out in full force to support Justin and team: took in the new collection, cheering wildly as the show concluded. “I love Rast and had to come support Justin,“ said longtime fan Aisha. “Head to toe! Head to toe!†answered Jessica when asked if she was wearing William Rast before the show.
Justin and Trace’s inspiration for this collection was New America, focusing on the country’s newfound confidence and vision. “We believe that during this coming era of modern America, it is creativity that will be one of the most important ingredients to bring energy into today’s culture,†read the statement accompanying the line. “Blended with sharp tailoring, featuring strong, confident shoulders and slimming silhouettes, the collection expresses a bold direction for New America.†The designing team also references movies Rumble Fish and Thelma & Louisa as influences for not only the simplistic and monochromatic palette but the higher-waisted jeans and tucked-in t-shirts as well.
Photo Credit: Jason Kemping, Wireimage
Justin Featured on MTVs House of Style
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