Justin Timberlake

SAN DIEGO, CA — Aimed at reinforcing Sony as a leader in quality and spurring consumer demand for holiday shopping, Sony Electronics' today launched its new integrated marketing campaign.

The campaign breaks with two 30-second commercials, Ping Pong (two versions) airing nationwide, along with a new campaign web site — http://www.sony.com/experts. The campaign theme centers on Sony quality as a key point of differentiation that informs the decision-making process at retail, and ultimately leads consumers to purchase a Sony product.

"Consumers have questions when buying electronics — that's why we put together a panel of experts," said Stuart Redsun, senior vice president, marketing at Sony. "Now not only can they be assured that they're getting quality when they choose the Sony brand— they will know it's the right product for them."

Created by Sony's advertising agency 180, Los Angeles, the concept is an expansion of the company's 2008 HDNA campaign, featuring a "panel" of celebrity experts who serve as brand ambassadors. Situated in a retail environment, celebrity panelists assist consumers in choosing Sony products by pointing out how the brand differs from its competitors. Humor is consistently used to demystify electronics and connect with viewers.

The panel includes heavyweights in sports and entertainment such as Indianapolis Colts quarterback and Super Bowl MVP Peyton Manning and Grammy® and Emmy®-award winning Jive/Sony Music artist Justin Timberlake. Rounding out the list are: ESPN reporter, Erin Andrews; fashion photographer and "America's Next Top Model" judge, Nigel Barker; author and comedienne, Amy Sedaris; columnist and Web celebrity, Julia Allison; and award-winning cinematographer, Dion Beebe.

In one of the Ping Pong spots, Peyton and Justin play ping pong, bantering back and forth while speaking Chinese, while expert Erin Andrews espouses the benefits of a Sony BRAVIA® HDTV.

"The campaign tells a simple truth," said William Gelner, executive creative director for 180 Los Angeles. "Behind all Sony electronics is a rich history of sports and entertainment. So we had two of the biggest icons from those two worlds, Peyton Manning and Justin Timberlake, tell that story."

The breadth of Sony product categories supported by the campaign expands to include the BRAVIA® HDTV line, Blu-ray Disc™ home entertainment, Cyber-shot® digital cameras, α (alpha) digital SLR cameras, Handycam® camcorders and Sony professional high-definition camera systems, VAIO® notebook computers and Sony Reader digital books.

ST. LOUIS, MO — 901 Silver Tequila announced its first-ever contest on 9/01 at 9:01pm on www.901.com via a video call-to-action engaging consumers to come up with The Big Idea... Is it a major ad campaign? The next breakthrough promotion? A viral video? To kick off the 901at901on901 promotion and to celebrate the day and time of the brand's namesake, 901 CEO and founder, Justin Timberlake, and President, Kevin Ruder, toasted the crowd at LAVO at the Palazzo Las Vegas at 1:09am Pacific time this morning.

To apply for the job as the Executive Vice President of Big Ideas for 901 Silver Tequila, applicants are asked to submit their big idea for 901 Silver and a photo or video to support their concept via www.901.com. The applicant selected as Executive Vice President of Big Ideas will receive a VIP trip to Las Vegas, including roundtrip airfare for two, hotel stay, two tickets to the Justin and friends concert, and VIP access to any and every party, an annual salary of $0 with a one time bonus of $25,000, the opportunity to get coffee for the other 901 employees and of course, bragging rights about being the Executive Vice President of Big Ideas for 901 Silver Tequila.

"We like to incorporate consumer feedback as part of our normal business practice at 901 Silver. We've turned that premise into a contest." said Kevin Ruder, President of 901 Silver.

Official rules of the 901at901on901 Contest are available at www.901.com. No purchase is necessary to participate and the contest is void where prohibited. Participants must be 21 years of age and legal residents of the United States or the District of Columbia. From September 1, 2009 through November 30, 2009, all entries submitted during the 90.1 day promotion will be reviewed by a panel of experts, who will choose the winner on December 4, 2009.

For more information about the 901at901on901 Contest, visit www.901.com.

(NEW YORK, NY)—(August 2009) – Saks Fifth Avenue will participate in the first ever Fashion's Night Out (FNO) by hosting over 60 designer appearances. The store will remain open until 11 p.m. on September 10, 2009 with ten floors of exciting events.

Sponsored by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York, FNO is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry's economy.

Celebrate the William Rast Fall 2009 pop up store launch with brand founders Trace Ayala and Justin Timberlake. Watch Donna Karan kick-off the evening with an inauguration of her new in-store shop. Meet Carolina Herrera, Chris Benz and Elie Tahari who will be among the revered Ready to Wear designers meeting customers that evening. Other designer favorites visiting Saks include Christian Cota, Geren Ford, Kay Unger, Peter Som, Ralph Rucci, Shoshanna Gruss, Teri Jon’s Rickie Freeman, Yoana Baraschi, and Young, Fabulous & Broke’s Heidi Cornell.

Vogue’s Filipa Fino will present the must-have footwear of the season in 10022-SHOE, home to fashion's most hailed shoe designers. Making appearances on the floor are shoe royalty Giuseppe Zanotti and famed new comer to Saks Camilla Skovgaard,

Dazzling the jewelry area on the main floor will be John Hardy Designer Guy Bedarida, Faraone Mennella’s Roberto Faraone Mennella and Amedeo Scognamiglio, Temple St. Clair, and Ippolita Rostagno. Andrea Fohrman, Dana Lorenz of Fenton, Joseph Murray, Kenneth Jay Lane, and Simon Alcantara will also make appearances.

Saks customers love their accessories and now can meet the designers behind them including Be & D’s Be Inthavong and Steve Dumain and Santiago Barberi Gonzalez of Nancy Gonzalez. Abbe Held of Kooba, Adrienne Landau, Carlos Falchi, Chan Luu, Devi Kroell, Eric Javits, Joy Gryson, Katherine Kwei, Lola, Monica Botkier, and Sherry Cassin will also greet customers.

Vogue’s Sarah Brown and model Coco Rocha will share their beauty favorites with customers on Sak's main floor. Beauty and make-up icons Aerin Lauder, Bobbi Brown, Frederic Fekkai, and Daria Westerby, face of Lancome will also make appearances.

Known for adding their famous touches to home and décor, Jay Strongwater and Meredith Perez of Belle Fleur will celebrate the evening with Saks.

To see the best talents in lingerie, customers can stop on Ten to meet Josie Natori and Yummie Tummie Creator Heather Thompson. On their way up, they can view the Marina Rinaldi trunk show and meet Creative Director Monica DeBellis on Nine.

Saks will transform its New York Flagship into the evening's hottest spot, complete with a red carpet leading the way to the store's entrances on Fifth Avenue and DJ's spinning the latest and greatest tunes on several floors. Customers can shop the must-have items for Fall as Saks celebrates the nationwide launch of Want It! with trend presentations sponsored by Mastercard. Shoppers can look forward to over 7,000 cosmetic giveaways as well as brow shaping, hand massages, mini-facials, skincare consultations, makeovers and having their fortunes revealed by handbag and tarot card readers. Men can receive complimentary clean-ups from John Allan’s Men’s Salon.

For more information about FNO at SFA visit Saks Fifth Avenue.

LAS VEGAS— Grammy® and Emmy® Award-winning international superstar Justin Timberlake is set to bring his Justin Timberlake and Friends, a Special Evening Benefiting Shriners Hospitals for Children event to the stage at the Mandalay Bay Events Center Saturday, October 17, 2009 at 8 PM.

Tickets priced at $250, $200, $150 and $100, not including applicable service charges, go on sale Saturday, August 29 at 10 AM and will be available at all Ticketmaster locations (select Smith's Food and Drug Centers and Ritmo Latino). Ticket sales are limited to eight (8) per person. To charge by phone with a major credit card, call Mandalay Bay at (877) 632-7400 or Ticketmaster at (800) 745-3000. Tickets also will be available for purchase at http://www.mandalaybay.com or http://www.ticketmaster.com.

The concert is scheduled to feature performances by singer/songwriter and producer Timberlake, 12-time Grammy Award-winner R&B and Pop sensation Alicia Keys, Country and Pop superstar Taylor Swift, R&B star Ciara, and 5-time Grammy Award-winning R&B-Pop group, TLC. Additional performers may be added in the near future.

Justin Timberlake is the 14th celebrity to host a PGA TOUR Tournament, The Justin Timberlake Shriners Hospitals for Children Open. The concert on October 17 is one of several events during tournament week that will benefit Shriners Hospitals for Children. For more information on the events during the week, log onto http://www.jtshrinersopen.com.

About Mandalay Bay

The Mandalay Bay Events Center is a multi-purpose arena home to championship boxing, premier concerts and special events. With seating for as many as 12,000, the Events Center offers excellent sight lines and state-of-the-art lighting and sound. Prominent events have included concerts such as KISS, Andrea Bocelli, Josh Groban, Rascal Flatts, Toby Keith, James Taylor, Christina Aguilera, John Mayer, Kenny Chesney and Alejandro Fernandez. World championship boxing events have featured Oscar De La Hoya vs. Felix Trinidad, Roy Jones Jr. vs. Antonio Tarver and Fernando Vargas vs. Shane Mosley. The Mandalay Bay Events Center also is home to multiple Ultimate Fighting Championship (UFC) events throughout the year, and the annual Tiger Jam event hosted by Tiger Woods.

About The 2009 Justin Timberlake Shriners Hospitals for Children Open

The 2009 Justin Timberlake Shriners Hospitals for Children Open is the ongoing commitment between Timberlake and Shriners Hospitals for Children to continue the tradition of a PGA TOUR event in Las Vegas. The collaboration between Shriners Hospitals for Children and Timberlake to act as Title Sponsor and Host creates a truly unique and world-class event for players and fans alike. A host of well-known golfers will participate in the competition to help support the mission of Shriners Hospitals for Children while enjoying the signature flair that Las Vegas has to offer. The 2009 tournament is October 11-18 at the TPC Summerlin in Las Vegas.

SAN DIEGO, Aug. 18, 2009— Sony Electronics today announced its new integrated marketing campaign, which aims to reinforce Sony as a leader in quality and spur consumer demand for holiday shopping in the fourth quarter.

The campaign's theme centers on a message of Sony quality as a point of differentiation to resolve the decision-making purchase process at retail, and ultimately lead consumers to purchase a Sony product.

"Quality is a message consumers most associate with Sony, so we feel confident our campaign message will strongly resonate in the marketplace, especially given that quality is the number one purchase driver for consumer electronics," said Stuart Redsun, senior vice president, marketing.

The creative concept is an expansion of the company's 2008 HDNA campaign, which featured a "panel" of celebrity experts who served as brand ambassadors. Situated in retail environments, celebrity panelists assist consumers in choosing Sony products by differentiating the brand from its competitors. Humor is consistently used to demystify electronics and connect with viewers. The campaign was created with the support of the company's advertising agency 180, Los Angeles. For 2009, the campaign broadens in scope.

This year consumers will see more celebrity panelists, who collectively, resonate with a broad swathe of U.S. consumers. The panel will include not only heavyweights in sports such as Indianapolis Colts quarterback and Super Bowl MVP Peyton Manning but also in entertainment with Grammy® and Emmy®-award winning Jive/Sony Music artist Justin Timberlake.

Rounding out the list are: ESPN reporter, Erin Andrews; fashion photographer and "America's Next Top Model" judge, Nigel Barker; author and comedienne, Amy Sedaris; columnist and web celebrity, Julia Allison; and award-winning cinematographer, Dion Beebe.

"All talent were chosen for their high public profiles, and because like Sony, they are leaders in their respective fields," Redsun said.

The breadth of product categories expands to include the BRAVIA® television line, Blu-ray Disc™ home entertainment, Cyber-shot® digital cameras, α (alpha) digital SLR cameras, Handycam® camcorders and Sony professional high-definition camera systems, VAIO® notebook computers and Sony Reader digital books.

Starting in September and running through early 2010, the campaign will go across all consumer touch points with complete integration of the creative concept from online and point-of-sale to advertising and consumer PR.

Mass media will include national commercial spots, all shot with the Sony F35 professional camera system, which has also been used on ABC's "Ugly Betty" and CBS's "CSI: New York." Additionally, there will be online banner ads, radio and newsprint.

A multitude of in-store merchandising for authorized Sony dealers to integrate the campaign at retail will include retail video, pop-up displays, counter cards, post wraps, end caps and hang tags. Ad mats, ad bugs and screen fills will be available for retailers to merchandise through retailer circulars.

Other campaign elements include a SonyStyle.com showcase site as well as customizable micro-sites for retailers.