What Goes Around, Comes Around
When thinking about the direction for the “What Goes Around, Comes Around” video, acclaimed director Sam Bayer and Justin felt it should be big. As Bayer put it a, "Thriller for the new generation." From this, the video evolved into a mini-action film. They cast real actors, even enlisting Scarlett Johansson to play the female lead. Nick Cassavetes, the writer/director of Justin's movie Alpha Dog, was brought in to write dialogue.
Bayer cut all staging for the scene and shot it hand-held, allowing the actors to work organically. Quick trivia: Justin walked away with a broken finger and Johansson with a bruise from the action-packed set.
The video debuted exclusively on iTunes and sold 50,000 copies within four days of the release. "What Goes Around, Comes Around" also earned Sam Bayer a 2007 MTV Video Music Award for Best Direction.
COMMENTS
“ this video is amazing ... justin lookin confidant like always .. alot of chemistry was there .. looove it alo0o0ot .. saluti to jt :) ”
“ Diggin the sets. Hope we can all party in homes like that some day. But I still can't imagine how you broke a finger on this video. Thanks for being Solid and Positive and having real class. ”
“ I like this vidio and song so much:) ”
“ You and my son look so alike everyone calls him timberlake, but my son is a mechanic. Love your music and moves. ”
“ Hi, I am a big fan of yours. U r the sexiest man i ever since. All your music It relates to all my relationships. I adore u. I wish I could met u. ”
“ So much inspiared me, create me so emotional too. Nice song, best perform. Keep always good job. ”
“ I love this song so mcuh that I wish that I were the prostitute in the video. Ha!!! ”
“ My big love!!!Justin...keep moving~ ”
“ wow!!! I am truly impressed... good job man. ”
“ Im favorite. ”